11/08/2019 16:49

‘Employees understand that they are working in the company…’

[IMG=18486-4081] How do you value the resultd of the award ceremony, what did you company achieve, what advantage the pool of the nominees brought to the market? On the eve of the award ceremony ‘TBG. Travel brands’ (the 6th of December, Ekaterinina’s palace), BANKO continues the series of interviews with the management of participating companies (refer to the news as of 30.11). Eduard Kuznetsov, president of UTE Megapolus group, noted the importance of the event for the travel industry: ‘…the topic of quality and reliability of a travel product of operators became more understandable for agencies. TBG raises the status of the tourism as an industry. For our company participation in the event gave us a chance to closely communicate with top-management of the other nominees, compare the results of the work that ahs been done. For example, it was interesting to compare the report of our marketing division with presentations, prepared by other companies. I want to note that for past year we have done a good job, acquired our legend: mission of our travel holding – not just a creation of a travel product but creation of a journey’. Karen Goncharov, general director of DSBW, talked about the beneficial effect of the evnt on the market: "…when we were asked to submit our "brand books", this word was not the most used one in tourism industry, but now people understand it. They also understand that it is necessary to work on forming an image (brand), to work correctly and honestly. This sets high aims for travel market participants. Three-four years ago such standards did not exist’. Mr. Goncharov also mentioned the positive influence of the event on internal life of the company: ‘…employees understand that they work in the firm, which strives for upgrading and is constantly improving. The management of the company is challenged to prove others what we can do. For example, our communication with region resulted in our charter programs from Samara to Munich and Rovaniemi, from Rostov-on-Don to Luxembourg’. Yet, Alexander Korbarum, president of ‘INTAER’ considers the participation in TBG a convenient ground to declare professional achievements: ‘… we came to a conclusion that excessive modesty is as bad, as boasting. In recent years ‘INTAER’ achieved a lot in mastering the high technology, in tour operating. TBG – is an excellent way to position itself on the market". By the way, amongst positive effects of TBG projects for the industry ‘INTAER’ mentioned close contacts of the nominees: ‘… trust to colleague, informal relations, established during the trip, will certainly ease our further negotiations of work questions. The more questions there are, which can be mutually agreed upon by market participants, the better the situation on the market is’.