11/08/2019 16:49

Between brand and price

[IMG=18487-4083] The joint advertisment is a two-sided phenomenon. On the one hand, there are many disadvantages. For an agency - it is being on the same "territory" as its rival: the operator’s module usually mentiones several retail sellers. For an operator – it involves additional expenses and wasting of time. However, on the other hand, nowdays it is the most efficient way of successful sales. This is the conclusion drawn by representatives of several travel agencies and operating companies, who participated in an online-broadcast on the forum www.tourdom.ru on the 1st of December. ‘We have actively participated in the joint advertisment with leading tour operators as we cannot see any other real alternatives to recieve such an effect for the money’, - dais Maria Tokareva from "Avatara" agency. Dmitriy Fesik, director of development of UTE Megapolus group agreed with her: "The joint advertisment helps a tourist to understand and choose from the selecation of offers, for an agency - to minimize expenses, for an operator – to promote his brand in amss media’. In the result, the online-broadcast reveiled how much agencies play for their joint advertisement and what needs to be considered when agreeing for such a cooperation. ‘A line of the joint advertisment will cost approximately $65 for an agency’, - says Regina Ibadualeva, director of advertisement in "Mostravel". Ekatherina Kuznetsova, a representative of ‘Eurobusiness tour’ said that in case of an active work with an operator the agent can receive free participation in the promotion as a bonus. What is more, experts of the online-broadcst came up with a ‘formula’ of successful joint advertisment. Its main characteristics are as follows: the destination corresponding to teh season, operator’s brand popularity, unique style of the module, its informational contents, as well as the number of participants. You can read more about the online-broadcast and express your opinion on the subject on teh forum www.tourdom.ru in ‘Substantial’section.