11/08/2019 16:52

‘For’ and ‘against’

[IMG=18397-3997] Damping can be justified only if it is used by the company with a clear program of action. When sales with a negative profit is not the only marketing instrument. For example, when entering a new market, at low season or after force-major events at resorts. What was the conclusion of experts of the online-broadcast ‘Damping: for and against’ which was held on the forum of the professional travel portal www.tourdom.ru. Valery Chumakov, director of ‘Tour land’, Kseniya Ogienko from UTE Megapolus group, Michail Ioffe, head of the department of Egypt at ‘Tourenergoservice’, Michail Farber, general director of ‘Arpha’ firm took part in the discussion. One of the disadvantages noted by experts was the fact that damping slowly destroys the market. ‘This process is cornering the industry. Operators who sell mostly hot last-minute tours make clients accustomed to the fact that they can buy a trip in two days. So they look for cheaper tours and do not want to buy packages for regular prices. A vicious circle is created’, believes Valery Chumakov. At the same time there are also advantages of damping. One of them is increase in demand: low prices can attract groups of clients who prefer economy tours. You can participate in the discussion here.