11/08/2019 16:55

The USA decided to compete

[IMG=18247-3731] On the 2nd of November representatives of American ski mountain resort ‘Vail Resort’ gave a speech in front of travel agencies and mass media. The presentation was held in a Moscow club Drive Cafe, the event was organized by Rusadventure company. During the evening guests were in elated mood, waitresses served various treats and drinks, musicians played beautiful music. Every half an hour party-organizers offered their guests to win various prizes, for example, trips to Las Vegas. At the same time market players discussed the perspectives of American ski mountain destination in Russia. ‘Last year we had a large amount of Russian tourists, so we came to a conclusion that this year their number will increase’, - believes Melanie Roberts, Vail Resorts’ PR manager of foreign relations. Natalia Shundeeva, General Director of Rusadventure added that the demand might be boosted due saturation of Russian tourist within European destination and prices in dollars. ‘I believe that ski mountain resorts of the USA will compete with other countries’, - she informed a BANKO correspondent. Experts believe that clients will not be discouraged by long flight and possible visa difficulties. Meanwhile, although until recently there was a discussion behind the scenes about the promotion of Moscow-Denver charter (the closest city to a resort) from Domodedovo airport, at the moment the program is shelved and the flight is regularly carried out by Lufthansa. On the other hand, experts of European destinations do not hurry to admit American resorts as competitors. ‘They will definitely take a market segment for well-off clients but it is unlikely they will become a mainstream destination in the near future’, commented Marina Barulina, a head of PR department of ‘Ascent travel’ to a BANKI correspondent.